Ideas on branding, marketing, AI, and running a small business without losing your mind.
Most small business owners obsess over how their website looks. The ones who grow obsess over what it does. Here's the difference, and why getting this wrong is the most expensive mistake in marketing.
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Sports teams create insane loyalty despite terrible seasons. Brands can steal their playbook.
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Most small business owners obsess over how their website looks. The ones who grow obsess over what it does.
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In 1992, Hoover offered free flights to America with every vacuum purchase. It cost them $72 million and the company itself.
Read more →Everything you actually need to get your business online in 2026. No fluff, no upsell, just the honest setup guide.
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Gary Vee, Elena Cardone, Adam Hudson, and the speaker who called 5,000 people dumb. The honest review.
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Sir Richard Branson, Lisa Messenger, and Michael Crossland. Here's what they taught us at the Inspire and Succeed Conference.
Read more →Simple answer: yes. Because your customers are there and the algorithm rewards one thing above all else.
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A custom 404 page is one of the most underrated tools in your digital arsenal. Here's why it matters.
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National Achievers Congress Auckland, Part 1. Success is a commodity. Here's an honest look at how it gets sold.
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We wrote about business chatbots years ago. The landscape has changed completely. Here's the 2026 update.
Read more →We taught ourselves everything from the internet, made every expensive mistake, and charge what things are actually worth.
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No radio play. A 13-year gap between albums. TOOL breaks every rule in the marketing playbook and sells out stadiums anyway.
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Sometimes you meet a client who ticks every box. Passionate about their craft, kind beyond belief. This is one of those stories.
Read more →Airlines could double ticket velocity and eliminate empty seats with one simple change: transferable tickets.
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Fear-based marketing gets clicks. It won't earn loyalty. Here's why scaring your audience costs you trust.
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Your font choice is doing more work than you think. Why typography is one of the most overlooked decisions in brand design.
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AI can optimise a campaign. It can't build a relationship. Here's why the agencies winning long-term never forgot who they're talking to.
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When the internet arrived, newspapers chose gatekeeping over generosity. Here's what every business can learn before AI forces the same choice.
Read more →Most ideas aren't that special. What matters is execution. But NDAs and MCAs still serve a real purpose.
Read more →In 2020, while the world panicked, we gave away free websites to small businesses. Here's what that taught us.
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Lower the retirement age to 55. Give every Australian over 30 a universal basic income. The arguments against it are weaker than you'd think.
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A breakdown of what the Medium article on website failures gets right and dead wrong. The real problem is simpler.
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The political divide feels undeniable. But what if it's a psychological trick? We break down the biology, media, and identity forces.
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