Jay and Ian are doing something we've never done before: staying consistent for 30 days straight.
Starting 1 May 2026, we're building and publishing one product or tool every single day. Jay builds it. Ian makes a daily video about what was built and why it works. All in public. All tracked. All documented with real numbers at the end of each week.
We're doing this because we've spent months building systems, playbooks, and AI tools for small businesses, and we want to show the work instead of just talking about it. The goal is simple: organic enquiries from people who see the builds and want one for their own business.
The Real Challenge Inside the Challenge
Here's the truth behind the 30-day sprint.
Both of us are ADHD. We are genuinely terrible at posting consistently. We have great ideas and then we don't execute them. Our wives have literally said: "You have great ideas, but then you have to fucking do them. You suck at that."
So the real challenge is this: can two ADHD founders stay focused, stay consistent, and follow through on something for 30 days straight?
We built the challenge dashboard specifically to solve our own problem. It gives us a plan to follow so there are no decisions to make each day. It tracks wins and results so we get the endorphin hit that keeps ADHD brains interested. It logs the analytics so we can prove to ourselves, and anyone watching, that this isn't just another abandoned 30-day challenge.
The problem we're solving for ourselves is exactly the problem our customers have. Small business owners who start things and don't finish them. Who have a crack at posting and give up after two weeks. Who know they should be doing this stuff but can't stay consistent.
We are the target customer. We built the tool for ourselves first.
What We're Building
Lead generation tools. Filtering tools that stop tyre-kickers. Conversion tools. Clarity tools that help customers decide faster.
All built for real small business niches: tradies, cafes, professional services, retail. Some are client builds we're shipping live. Some are PlainBlack internal tools we've been using ourselves and now want to package properly.
Every build follows one rule: once it works, stop. Ship it. Move on.
AI has closed the gap between a good idea and a finished deliverable. We have the ideas, the taste, and now the tools to ship fast. This challenge is 30 days of proof.
What We're Tracking
Everything. Weekly reports with real numbers: reach, DMs, enquiries, revenue. And the human stuff too: is it still fun? Are we still enthusiastic? Is it actually working?
We're not interested in vanity metrics or fake consistency. We want to know if this model actually generates leads and closes deals. And we want to know if we can stay engaged for the full 30 days without burning out or losing interest.
The dashboard tracks all of it. We'll publish the data every week.
The Invitation
Follow along. Watch the weekly reports. See what we build. Spot one that fits your business? We'll wire it up for you.
If you see something we build this month and want one for your business, get in touch. If you're not ready for that yet, the playbooks are a good place to start.
The challenge starts 1 May 2026. We'll be posting daily on Facebook (the reach numbers on the public tracker are pulled straight from Facebook). Weekly reports will land here on the blog.
Let's see if we can actually do this.