We back the founders the big agencies ignore. Sharp thinking, plain talk, no lock-ins. Two ways in: a creative team in your corner, or a $99 playbook that does the agency job for you.
Most agencies guard the mystery and keep you dependent. We do the opposite. Three things that hold true on every project.
No jargon, no synergy, no 200-page strategy decks. If your nan wouldn't get the sentence, we rewrite the sentence.
Month-to-month on the retainer. Files-yours-forever on the brand. One-and-done on the playbook. You can leave whenever you want. That's the trust trade.
Same brain on a $99 playbook as on a $2,500 sprint. We don't think the size of the cheque should change the size of the thinking.
Two ways to work with us. Hands-on branding services for businesses that want a partner, and self-serve AI playbooks for owners who want to do it themselves.
3 to 5 name concepts, a tagline that sells the vibe, domain and trademark sanity checks, and a starter brand kit. Done in weeks, not months.
Two weeks, one bold brand. Logo, style kit, messaging framework, and a 90-day action roadmap. Fast, focused, and fun.
Your monthly hit of fresh campaigns, content hooks, and social scripts. Think of us as your on-demand creative department, without the overheads.
Personalised, interactive HTML playbooks with embedded AI that stays current. One payment, no subscriptions, no ongoing help needed. Just follow the system.
Most agencies want you locked in. We'd rather be the team you come back to.
A landscaper in Tauranga starts as Mike's Garden Services. He buys Name & Frame for $950 and walks away with a name he's actually proud of.
Eighteen months later, pitching commercial clients, his old website is letting him down. He comes back for a Brand Sprint at $2,500.
A year after that, team of seven, he can't think of what to post on Instagram. He signs up for Idea Engine at $1,500 a month.
Slow quarter hits, budget tightens, he buys a $99 Playbook to keep momentum without the retainer.
Same team. Every chapter. No lock-in.
A little look at some recent launches and transformations. These aren't just pretty pictures; they're branding stories built on strategy, purpose, and a whole lotta heart.
Brand identity + AI Marketing Playbook + Website
Brand identity
Brand identity
Brand identity
Brand identity + website
Brand identity + creative direction + website
Here's what our clients have to say about working with PlainBlack.
“Straight shooters who don't talk bullsh*t.”
Daniel, Aspen Solutions
straight shooters who don't talk bulls%8t
What can you say about the guys at [PlainBlack]? Well, most of it would be filled with words that have a heap of special characters in them. You know, like f*@king great guys, straight shooters who don't talk bulls%8t etc.
Both Ian and Jayden made the process easy and took the time to understand who we are and what makes us tick. They listened to what we asked for and nailed the brief on bringing our vision to life in both our logo and our website.
Nothing was too much hassle for them and they worked with us as we smoothed off the rough edges and helped to solidify our branding. I couldn't recommend these guys enough.
If you're in the market for a logo, website design & build and looking to meet some laid back, talented people then [PlainBlack] might just be the team for you.
And ask Ian to show you his propeller hat...
Great folk, top quality work which really captured what we are about. Nothing is a problem and the results are epic. Highly recommend.
Very happy with my website for my new Driving School. He also helped me with my Logo. Ian was extremely professional and supportive throughout the website build and launch.
From the start, they understood my vision and turned it into a professional, clean, and eye-catching design. My website looks fantastic, runs smoothly, and perfectly represents my brand.
Had Ian come around today to help out with social media issues and got to say awesome effort and result. Not only did he offer advice, he stayed and backed it up by getting us up and running in very short time.
They have consistently gone above and beyond to meet my business needs. Their deep understanding of what's required allowed them to deliver outstanding results for both my logo and website.
The short answers to the stuff people usually ask before getting started.
