Get in Touch
Free tools

Small tools, real wins.
Free for everyone.

AI-powered utilities you can use right now, no signup, no payment, no catch. Designed for small business owners who do not have an in-house team to lean on. Save them, share them, use them every time you need to.

Entire Business Hub

ADHD: the Attention Directed Holding Device

The one window you open to run the whole business.

Capture the noise, sort it in seconds, see the day on a board, and reach for every tool from one place. This is the full Hub we run PlainBlack on, opened up as a live demo you can actually play with. Make cards, take notes, pin your own shortcuts, recolour the lot. It all saves to your browser and nobody else's, so dig in.

  • Capture and one-tap triage, a drag-and-drop board, your own cards and shortcuts
  • Dark or light, five accent colours, a 60-second guided tour
  • Yours alone: it lives in your browser, never a server. Want a real one wired to your tools? Just ask
Open the Hub
Marketing Triage

Why Isn't This Working?

Tried it. Spent on it. Nothing moved.

A free triage tool for small business owners whose marketing isn't moving the needle. Tell us what you tried, what happened, and where it's hurting. We'll point at the bit that's probably broken before you spend more money fixing the wrong thing. Drop in a URL and we'll cite your real performance numbers in the diagnosis.

  • Covers website, ads, video, social, AI, SEO, GBP, content, and email
  • Live site audit + page read when you give us a URL
  • One blunt diagnosis, the bad advice to ignore, and your next move
Run the diagnostic Free, no signup
Quick Diagnostic

Stop Guessing What to Fix First

Pick what feels off. Get an instant read on what to look at.

Most small business owners don't need more advice. They need to know which bit is actually worth fixing. Pick the problem that fits, and we'll show you the likely causes, what we'd check first, and the best path forward. No form, no wait.

  • Covers no leads, clarity, wrong enquiries, website, brand, content, and AI
  • Instant diagnosis with causes, checks, and recommended next step
  • Hands you to the right service without a discovery call
Find the first fix Free, no signup
Homepage Audit

Filler Score

Is your website actually saying anything?

Paste a URL. We read the headline plus the first chunk of body text, flag the words every other homepage uses, and stamp your page a score out of 10. Then a stranger reads it for ten seconds and tells you what they think you actually do.

  • Catches the agency-cluster phrases buyers have read a thousand times
  • AI reads the page like a stranger and writes the one-line takeaway
  • Sharp / fine / vague / mush rating, plus the specific phrases to cut
Score a homepage Free, no signup
Agency Brief

Get A Brief, Not A Quote

Ten sections. Ten minutes. A brief you can send to any agency.

Most small business owners email agencies a vague "can you quote us a website" and get ghosted. We made a free intake tool. Answer ten sections about your business. An AI co-pilot mirrors each answer back sharper. You walk out with a permanent brief link that any agency can quote against, including ones that aren’t us.

  • Ten sections covering business, customer, offer, bottleneck, constraint, and proof
  • Per-section AI mirror so vague answers get flagged before you send
  • Permanent shareable link. No signup, no email capture, no list
Write a brief Free, no signup
Morning Coach

Do This Today

The 7am card that tells you which fire to put out first.

Three quick inputs: cash situation, the thing pissing you off most, and the next material event. One brutally useful card back: the highest-impact move today, the thing to stop doing, the uncomfortable truth, and two ways to get the same job done (20 minutes or 2 hours, your call).

  • One card you can screenshot and refer back to all day
  • Brutally honest, no morning-pep-talk energy
  • Two ways to do the same job, depending on how much time you've got
Pull today's card Free, no signup
Exit Email

Polite Exit

The email you’ve been putting off, written for you.

Pick what you’re ending (a client, an agency, a SaaS sub, a partnership), describe the situation, pick the tone, and get three ready-to-send artefacts back. The exit email. The follow-up for when they push back. The calendar reminder so you check the cancellation stuck.

  • Four tones: clean and firm / friendly but final / before-it-bills-me-again / nuclear-but-legally-boring
  • Three artefacts: the exit, the follow-up, the calendar reminder
  • Adjusts framing for the four relationship types so the wording fits
Write the email Free, no signup
Post-Enquiry Page

What Happens Next

The thank-you page your site is missing.

Your customer just submitted the form. Most sites give them a smiley face and nothing else. Tell us what you do and what the form’s for. We’ll draft the eight sections that should sit there: confirmation, timeline, what to prepare, urgent path, the lot. Copy-paste markdown or HTML straight into your site.

  • Eight tight sections written in second person, no fluff, no upsell
  • Both markdown and semantic HTML, no frameworks, drops into any site builder
  • Honest emergency-path section for genuinely urgent stuff
Draft the page Free, no signup
Local Business

Local Trust Builder

The trust section your local business website is missing.

Local customers don’t compare your price. They assess your risk. Six questions about your trade, your location, and your proof. The tool builds the full trust section: a confident headline, five objections answered with proof, a review spotlight, and the CTA that converts. Ready to drop onto any site.

  • Five objection cards pulled from what customers in your trade actually fear
  • Proof placement instructions specific to what you told us you have
  • Copy-paste HTML with semantic class names, no frameworks
Build the section Free, no signup
Booking Page

Before You Hit Book

Five lines above your booking button. All the reassurance your sales page forgot.

Your Book Now button is losing people to uncertainty, not to a competitor. They want to book. They just don’t know if it’s for them, what they get, or what happens after they click. Tell us what you do and what they’re booking. We’ll draft the five-line trust strip that goes directly above the button and answers those questions before they’re asked.

  • Who the booking is for (and who it isn’t) in one honest line
  • Three short checks: included, not included, and what happens after
  • A soft escape for the undecided so you keep the good leads
Draft the strip Free, no signup
Lead Filter

Contact Form Bouncer

Three friendly questions in front of your contact form.

Your contact form is collecting problems, not leads. Tell us what you do and what kind of wrong-fit leads keep wasting your quoting time. The tool builds three pre-qualifying questions plus the HTML to drop into your site. Good-fit leads breeze through. Bad-fit leads get politely redirected to something useful instead of clogging the inbox.

  • Three multi-choice questions, each option scored 0-3 so you can decide who’s a fit
  • Friendly redirect microcopy for bad-fit answers (no slamming doors)
  • Copy-paste HTML block that drops into Webflow, WordPress, Squarespace, plain HTML
Build the bouncer Free, no signup
Scam Defence

Scam Checker

If in doubt, check this out.

Paste a suspicious message, email, or DM. Get a structured assessment in seconds: what scam pattern it matches, the red flags we noticed, exactly what to do next, and the right authority to report it to in your country.

  • Recognises 10+ scam patterns including phishing, BEC, and pig butchering
  • Country-specific reporting routes for AU, NZ, US, UK
  • Emergency block if money has already left the business
Try the Scam Checker Free, no signup
Strategy

Build Map

Coming to us for a "website" is like going to a restaurant for "food."

Pick the problems you actually have. The Build Map shows the right shape for the build, what makes it work behind the scenes, and where your budget should go. Not a quote calculator. A scope and clarity tool.

  • Four build shapes: Front Door, Clear Offer, Lead Engine, Business System
  • Tagged inclusions: done-for-you, guided DIY, phase two
  • Budget verdict: room to grow, right fit, or stretch goal
Open the Build Map Free, no signup
AI Voice

Customer Translator

What they said. What they actually meant.

Paste any real customer enquiry. AI reads between the polite hedging, spots the worry the customer didn't say out loud, and drafts a reply that addresses it. The free version on the page speaks in a generic voice. The real one is a small custom LLM trained on your business.

  • Live AI inference per enquiry, not templates, not autocomplete
  • Four cards out: said, meant, worried, reply, each with a confidence score
  • Optional custom voice training on your past replies, prices, and turns of phrase
Translate an enquiry Free, no signup
AI Voice

The Voice Twin

Same enquiry. Three voices reply.

Paste a real customer enquiry, comment, or DM. Four replies appear side by side: three calibrated voices we have already trained, plus the generic GPT default for honest contrast. The version that sounds like you is the one we build.

  • Four replies per enquiry, generated live, no templates or canned responses
  • Three calibrated voices in the demo, each with its own opener, register, and signoff
  • Optional custom voice tool trained on how you actually write, your offers, and the words you'd never use
Draft replies in three voices Free, no signup
Branding

Brand Spark

Three brand directions in under a minute.

Tell us about your business in seven quick answers. Our AI brand director sparks three distinct directions: name ideas, tagline, voice, and a four-colour palette for each one. Pick the closest, or use them as friction to find the one that is actually right.

  • Three genuinely different angles, not three flavours of the same idea
  • Real names, real taglines, real palettes with hex swatches
  • Honest watch-out on every direction so you go in eyes-open
Coming soon Free, no signup

More tools dropping regularly.

We are building these out one by one. If you have a small-business problem you keep solving the hard way and reckon a free tool would help, drop us a note.

Suggest a tool