Free utility
The Contact Form Bouncer. Three friendly questions in front of your contact form. The good-fit leads breeze through. The wrong-fit ones get politely sent somewhere useful.
For small business owners whose contact form is collecting problems, not leads. The bouncer is the friendly one at the door who quietly redirects the time-wasters before they eat your morning. Tell us what you do and what kind of leads keep wasting your quoting time. We’ll hand back the three questions plus the HTML you paste straight into your site.
What this bouncer catches
The three questions (preview)
Paste-into-your-site HTML
Copy this block into your contact page
Plain HTML, no framework dependencies. Drop into Webflow, WordPress, Squarespace, Carrd, plain HTML, anywhere. Wire the form’s submit handler to reveal your real contact fields if the score totals 5 or higher (out of 9), or to show the redirect message otherwise.
Why this exists
Your contact form is probably collecting problems, not leads.
Every owner wants more enquiries until they realise half of them are price shoppers, tyre-kickers, or the wrong industry. Then the inbox becomes the thing they avoid. Then they get a worse marketing person, who suggests "boosting" the form. Then it gets even worse.
The bouncer is the friendly one at the door. It doesn’t insult the wrong-fit leads. It politely redirects them to something more useful, so they don’t feel ignored and you don’t have to write the "thanks but we can’t help" email yourself.
The good-fit leads barely notice it’s there. They tick the right boxes, the real form appears, they enquire. That’s the whole job.
Want a hand wiring it up properly?
The bouncer is the questions. The real work is the routing: revealing the real form on good-fit, sending the bad-fit to a useful page instead. We build that as part of a website rebuild or a conversion-strip pass.
Talk to PlainBlack →Or look at something else
Polite Exit
The email you’ve been putting off. Pick what you’re ending, pick the tone, get three ready-to-send artefacts.
Write the email →Filler Score
Paste your homepage URL. Get a score out of 10 and the AI’s read of what a stranger thinks you do.
Score a homepage →Get A Brief, Not A Quote
Ten sections, ten minutes. Write a brief any agency can quote against.
Write a brief →