AI-Powered Playbooks

Stop paying agencies.
Start doing it yourself.

Personalised, interactive playbooks with embedded AI. Built for your specific business. Replaces the need for expensive agencies, consultants, and hours of outdated YouTube tutorials.

$99 One-off payment.
No subscriptions. Ever.

Browse Playbooks
How It Works

Up and running in 4 steps

Pick your playbook, tell us about your business, pay once, and start following the system. That's it.

1

Pick Your Niche

Choose the playbook that matches your industry or marketing goal. Each one is purpose-built for a specific type of business.

2

Tell Us About You

Business name, location, services, and goals. We personalise every section to your specific situation.

3

Pay Once, Own Forever

$99 one-off. No subscriptions, no lock-ins, no ongoing costs. The playbook is yours.

4

Follow The System

10 sections with step-by-step instructions, checklists, and AI that keeps everything current. Setup in under 2 hours.

Available Playbooks

Pick your playbook

Each playbook is personalised to your specific business. Not a template you fill in. It arrives ready to use.

Marketing

90-Day Job Pipeline

For US residential trades

A complete 90-day marketing system for roofers, HVAC, plumbers, electricians, and other residential trades in the US. META ads, Google ads, lead handling, and budget allocation.

  • META + Google ad strategy
  • Budget allocation framework
  • Lead handling automations
  • Content and creative strategy
  • KPI tracking dashboard
Reviews + Reputation

Google Reviews Playbook

For AU/NZ hospitality and retail

A system for generating, managing, and leveraging Google reviews to drive foot traffic and trust. Built for cafes, restaurants, retailers, and service businesses.

  • Review generation strategy
  • Google Business Profile optimisation
  • Response templates + automation
  • Reputation monitoring setup
  • Local SEO integration
Marketing

Roofing AI Playbook

For roofing contractors

The complete marketing system for roofing businesses. Covers everything from META ads and Google presence to content strategy and lead automation, all personalised to your area.

  • 10-section marketing system
  • Target audience definition
  • Ad creative strategy
  • AI tools stack setup
  • 90-day launch plan
Full Marketing

Marketing Playbook

META + Google Ads system

A complete digital marketing playbook covering META ads, Google ads, content strategy, AI tools, budget allocation, and KPI tracking. Works for any small business.

  • Paid + organic strategy
  • Full ad setup walkthroughs
  • Content creation system
  • Automation setup
  • Budget + KPI framework
AI + Automation

AI Agents & Tools

Automate your business

Set up AI agents, automations, and tools that save hours every week. Covers content creation, customer service, lead handling, and operations, all with free tools.

  • AI content creation stack
  • Customer service automation
  • Lead handling workflows
  • Operations efficiency tools
  • Free tools only, no subscriptions
Website + SEO

Website & SEO Upgrade

Fix and optimise your web presence

A step-by-step system to audit, fix, and optimise your website and search presence. Covers SEO, AEO (answer engine optimisation), speed, and conversion.

  • Website audit framework
  • SEO + AEO setup
  • Speed and mobile optimisation
  • Conversion improvement
  • Ongoing monitoring setup

Don't see your niche? Get in touch and we'll build one for you.

What's Inside

Every playbook includes

10 sections, each with step-by-step DIY instructions, interactive checklists, AI updates, and sanity checkpoints.

📋

Interactive Checklists

Tick off each step as you go. Progress saves automatically so you can pick up where you left off.

🤖

AI-Powered Updates

Every section has a "Check for Updates" button. One click scrapes the web for fresh, relevant information. Never goes stale.

🔧

DIY Step-by-Step

Expandable walkthroughs with screenshots, links, and copy-paste snippets. Click or copy-paste only, no "figure it out" moments.

📊

Progress Tracking

Visual progress bar, section badges, and a completion banner when you're done. Motivating and clear.

Sanity Checkpoints

"If your screen doesn't look like this, stop." Built-in checkpoints catch mistakes before they cost you time or money.

💰

Free Tools Only

Every tool referenced is free, reliable, and genuinely useful. Paid options flagged as optional, never prerequisites.

Security + Access

Your playbook is private

No accounts, no logins, no passwords. Just a link only you have.

Your playbook is hosted at a private, unguessable URL that is never listed, indexed, or shared with anyone other than you. No accounts, no logins, no passwords. Just a link only you have. Nobody can browse to it, search for it, or stumble across it. If you want extra security, don't share the link.

Frequently Asked Questions

Playbook FAQ

An AI Playbook is a personalised, interactive HTML document with embedded AI. It's built for your specific business, with your name, location, services, and goals baked in throughout. It replaces the need for expensive agencies and consultants by giving you a step-by-step system you can follow yourself.
Neither. It's a living, interactive HTML document. It has checkboxes, progress tracking, expandable walkthroughs, and AI that keeps the content current. It's not something you read once and forget. It's a system you follow.
After payment, you receive a private URL via email. Open it in any browser, on any device. No downloads, no installs, no accounts needed.
Getting started takes under 30 minutes. Full setup across all 10 sections takes about 2 hours. After that, the playbook is maintainable in 1 to 2 hours per week.
No. Every tool referenced in the playbook is free, reliable, and genuinely useful. Paid options are flagged as optional but never required.
Your playbook is hosted at a private, unguessable URL that is never listed, indexed, or shared with anyone other than you. No accounts, no logins, no passwords. Just a link only you have.
Because the playbook is personalised to your business and delivered digitally, we don't offer refunds. But Sections 1 and 2 are available as a free demo on the landing page, so you can see exactly what you're getting before you buy.

Ready to ditch the agency?

Grab a playbook and start today. $99, no subscriptions, setup in under 2 hours.

Browse Playbooks