1 — The exit email
Free utility
End the thing politely. End it for good. The email you’ve been putting off, written for you. Plus the follow-up for when they push back. Plus the calendar reminder to check it stuck.
A bad-fit client. An agency that keeps rebranding your logo. A SaaS sub bleeding $89 a month for nothing. A partnership that ran out of steam in March. Pick one to end, pick the tone, get three ready-to-send artefacts back. No insults, no hedging, no escape hatches.
Three artefacts. Copy them out.
Each one is independent. Send the first today. Hold the second for if they push back. Drop the third into your calendar so you check it stuck.
2 — If they push back
3 — Calendar reminder
Why this exists
The most profitable email you send this month might be the one ending something.
Owners stay in bad-fit clients, drift through dead retainers, and forget to cancel subscriptions because the email is uncomfortable to write. Not because the decision is hard. Because the wording is.
The exit email is the smallest unit of business hygiene. Get it written, send it once, leave the follow-up loaded for the inevitable "wait, can we discuss?" reply. Then put the calendar reminder somewhere you’ll see it before the renewal hits.
Three artefacts because that’s the full shape of the job. Most "email generator" tools give you one. The push-back is where these conversations actually fall apart.
Want a hand setting things up so you don’t need to write these as often?
The tool writes the exit. The system stops the bleed at source: contracts with sensible exit clauses, subscriptions you actually use, clients who weren’t bad-fit to begin with.
Talk to PlainBlack →Or look at something else
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