PlainBlack · Personal AI Briefs

One brief at 7am.Everything else got filed.

Newsletters. LinkedIn. The blogs you follow. The tags you watch. Even the real emails. All of it, distilled overnight by a routine we set up once, delivered as one calm page to your inbox by seven. Stay subscribed to everything. Open almost nothing. Miss nothing that matters.

The brief that landed this morning

This is the only email that needs you before 9am.

Live render of a real morning's brief — Monday 18 May 2026. Twenty-three things got filed overnight; this is the seven that mattered.

Inbox  ›  1 of 3 unread

Your Daily Brief · 7 things that mattered overnight Distillery

Distillery
to me
7:00am
Mon, 18 May 2026

The Daily Distillery

Monday · 18 May 2026 47 minutes saved

Morning, Alex. Overnight you got 23 items across 18 sources. Two emails want you (Anna and the clinic invoice). Sarah Chen published. NetNewWire had a quiet gem worth a bookmark. Five minutes here, then close the tab.

Blogs & Substacks you follow · just published 2 of 6
From Sarah Chen · sarahchen.substack.comRSS
"My biggest B2B pricing mistake — and what fixed it." 14-min read. Worth it: she shows the actual two pricing pages, before and after. The before is closer to ours than I'd like.
Worth a reply Read full
From The Brief · thebrief.beehiiv.comRSS
A 12-person agency in Portugal killed sales calls completely. Onboarding shrank from 3 weeks to 4 days. They open-sourced the workflow at the bottom of the post. Bookmark.
Skim only · worth bookmarking Read full
4 more posts from feeds you follow — Stratechery, Lenny, Indie Hackers, Marketing Brew. All filed under Distill / Reading.
LinkedIn · people you follow 2 of 11
From David ParkLinkedIn
Asked the network: "What's the most common founder pricing mistake?" 312 comments, real discussion, not a course funnel. Top reply names anchoring; worth a contrasting take.
Worth weighing in Open thread
From Tom RiordanLinkedIn
Agency hit $1M ARR. Milestone post, no method. Polite congrats reaction works.
Skim only Open post
9 other LinkedIn items — recruiter pings, comment notifications, weekly stats. Filed under Distill / LinkedIn.
Newsletters · industry signal 1 of 4
From Lenny's NewsletterNewsletter
Pricing teardown of Notion's enterprise tier. Key move: three tiers with annual-only enterprise and a free-forever floor. Worth a look before Tuesday's pricing conversation.
Worth a reply · pricing rethink Read full
3 more newsletters — Morning Brew, The Hustle, SaaS Weekly. Nothing time-sensitive.
One quiet gem surfaced from the noise
From NetNewWire weekend essays
A 14-year-old essay rediscovered: "The newsletter is the website." Argues every small business should ship one obsessive newsletter before they ship a homepage. It is sitting at the exact tension you've been writing about.
Worth a quiet evening read Open essay
In your inbox · actually wants you 2 emails
From Anna · Tidefall Studio · 7:42am
Replied to your proposal. Yes in principle. Wants a 15-min call Tuesday to lock scope.
Reply today · live prospect Open email
From Bay Health Clinic · accounts
Invoice #2231 overdue by 4 days. Friendly nudge, no penalty noises. The polite reminder template is queued.
Reply today · invoice nudge Open email

You set this up with PlainBlack on 12 May 2026. Currently watching 18 sources across blogs, LinkedIn, newsletters, and tag monitors. Edit your sources · Pause for a day · Unsubscribe from this brief

Reply Forward
Filed quietly overnight
LinkedIn digest · 9 Newsletters · 3 RSS posts · 4 Marketing blasts · 3 = 19 things that never reached your inbox
Your Distillery dashboard

One page to run all of it.

Demo lives at client.plainblackcreative.com/distillery/yourname; production installs sit on your own domain — briefs.yourbusiness.com or wherever you'd like. Read today's brief, browse the archive, add or remove a feed in two clicks, pause for a week before a holiday. No Gmail filter UI. No Cloudflare console. No terminal.

client.plainblackcreative.com/distillery/alex
PlainBlack Alex's Distillery
Next brief · tomorrow 7:00am NZT
Today's brief Read in full →

The Daily Distillery

Mon · 18 May 2026 · delivered 7:00am
  • Blogs & Substacks · Sarah Chen, The Brief, +4 more 2 of 6
  • LinkedIn · David Park's pricing thread + 1 2 of 11
  • Tags you watch · #agency-pricing, +2 more 3 of 14
  • Newsletters · Lenny on Notion's pricing 1 of 4
  • Quiet gem · "The newsletter is the website" 1
  • In your inbox · Anna · Tidefall, Bay Health invoice 2

47 minutes saved · 23 captured overnight · 7 surfaced · archive of 14 briefs

How it's set up

One twenty-minute call. The routine runs forever.

The whole thing is a Cloudflare Worker, a handful of Gmail filters, and a small list of sources you pick. No proprietary app to log into. No platform to migrate off. You own all of it on day one.

1

We point the routine at your sources

On the call you tell us who you actually follow. We connect a Gmail label, the RSS feeds for the blogs and Substacks you read, and a tag-monitor list (terms you want the routine to watch across the open web). We don't touch anything you don't flag.

Gmail: 18 senders → label:Distill/*
RSS: 9 feeds (Sarah Chen, Lenny, The Brief…)
Tags: #agency-pricing, #nz-business, +12 more
LinkedIn: digest distillation
2

The worker assembles overnight

Every night at 6:55am NZT, a Cloudflare Worker reads everything that landed under the label and across your feeds, ranks by signal-to-noise, surfaces anything that names you or your tracked tags, then writes the brief in calm English.

06:55 fetch Distill/* + RSS + tag monitors
06:58 rank by signal & recency · 1 quiet gem
06:59 render brief → email + /brief/today
07:00 send to your inbox · file originals
3

One email lands at 7am

That's the entire daily experience. The brief is the email. The originals stay searchable under their Distill labels — nothing ever gets deleted. The two emails that actually want you (Anna, the physio invoice) are still in your inbox where they belong.

07:00 inbox: 1 unread → Daily Brief
+ 2 real emails (Anna, physio)
+ 0 newsletters · 0 LinkedIn · 0 RSS
// you read 5 min, then close the tab.
What's in the box

Six pieces. All yours.

No platform lock-in. No subscriptions you can't cancel. Everything the routine needs lives in your Gmail and a Cloudflare account in your name.

The dashboard, on your domain

Your control room — production installs sit on a subdomain of your own site, like briefs.yourbusiness.com. Today's brief, the archive, every feed and tag you watch, on/off toggles, the pause button. The piece nobody else gives you.

The daily brief, by email

One email at 7am. Cards by source, one-line takeaways, verdict pills, deep-link to the original. Reads in five minutes; archives in one.

The Gmail filter set

A readable XML filter file you can import, edit, or rip out in 30 seconds. Catches every source you flagged, files them under Distill labels, never marks them read on your behalf.

Your RSS roster

A curated list of feeds for the blogs and Substacks you actually read. Add, remove, or repoint anything from the dashboard in two clicks.

Tag & interest monitors

Terms watched across the open web. New articles, blogs, and posts that mention you, your tracked tags, or specific phrases bubble back up in the morning brief.

The kill switch

One button on the dashboard pauses the routine. One more rips out every filter and you're back to a normal Gmail in three minutes. We don't hold anything hostage.

The filter set you walk away with

Plain Gmail filters. Read them. Edit them. Rip them out.

No magic. No background scrape. Importable as a Gmail filter XML on day one, exportable on day 1,000.

distillery_jayden_2026-05-18.xml
// Catch every LinkedIn digest, file under Distill/LinkedIn, skip inbox
from: (linkedin.com OR e.linkedin.com OR notifications@linkedin.com)
label: Distill/LinkedIn · skipInbox: true · markRead: never
// Newsletters & Substacks — never delete, always file
from: (substack.com OR lennysnewsletter.com OR thehustle.co OR morningbrew.com)
label: Distill/Newsletters · skipInbox: true · markRead: never
// Marketing blasts you keep meaning to unsubscribe from
has: (unsubscribe AND list-unsubscribe) NOT from: (your-clients OR your-people)
label: Distill/Marketing · skipInbox: true
// Anything that names you or PlainBlack bubbles back up — safety net
label: Distill/* AND contains: ("YourName" OR "YourBrand")
tag: surfaced · priority: high
What it costs

Honestly? Everyone's different.

A solo founder watching twelve sources is not the same job as a partner-track lawyer watching four newsletters, a tag list, and a regulator's blog. We quote it after we've seen what you actually want watching — usually on a fifteen-minute call, sometimes off a short note.

The scope is yours. The dashboard is on our domain. The setup is once. The brief runs every morning until you tell it not to.

Send a note with the rough shape — sources you'd want watching, tags you care about, how you'd like the brief delivered. We'll come back with a number and a setup window.

Tell us what you'd want watching
Honest answers

What people actually ask before they book.

Does it read all my email? What about privacy?

No. Two things keep that simple. First, the Gmail filters file the noisy senders before the brief worker ever runs — only items in the Distill/* labels get read. Your client email, your accounts, your personal stuff is never touched.

Second, the worker stores nothing beyond a 30-day rolling archive of the briefs it has generated. We do not train models on your content, we do not retain message bodies, and the Gmail OAuth scope is read-only on the labels you nominate.

What if I want to edit my sources later?

You get a one-page admin to add, remove, or repoint anything: Gmail senders, RSS feeds, tag monitors, the brief template, even the 7am delivery time. Changes go live overnight.

On the Hosted tier we'll also do up to five swaps a month for you on request — handy when you subscribe to something new and want it in the routine without faff.

What about emails that actually need a reply?

They never get filtered. The routine only touches senders you explicitly flag as noisy (your LinkedIn digest, Lenny's Newsletter, the Notion product team — that kind of thing). Anything from a human you correspond with, anything that looks like a client, anything from an unknown sender goes straight to your inbox like normal.

As a safety net, there's a "surfaced" rule that lifts anything filed under Distill/* back up to your inbox if it names you, your business, or a tag you watch. False negatives self-correct.

What happens if I cancel the Hosted plan?

You keep everything. The Cloudflare Worker code is in a repo in your name. The Gmail filters are in your Gmail. The RSS roster and tag monitor list export as a JSON file. We give you a 15-minute handover call to move the worker from our infrastructure to yours, and you're back to running on Cloudflare's free tier.

Nothing is encrypted with our keys, sold to a third party, or held hostage. The setup is yours.

What does it actually cost?

We quote per person, because the work is genuinely different. A solo founder watching a dozen sources is a different setup than a partner-track lawyer watching four newsletters, a tag list, and a regulator's blog. Drop us a note with the rough shape of what you'd want watching and we'll come back with a number.

The pieces that drive price: how many sources, how many tag monitors, whether you want us to host the worker on our infrastructure or hand it to you on Cloudflare's free tier, and how much custom shaping you want on the brief sections. Most setups land within a couple of weekday afternoons of work.

Can I see one before I book?

The brief at the top of this page is a real morning. Different sections will surface for different people — a lawyer's brief looks nothing like a designer's brief — but the shape is identical.

On request we'll generate a one-off sample brief from your last 24 hours of Gmail without charging or installing anything. Drop "sample brief" in the contact form.

Why this exists

The newsletters aren't the problem.
Reading 47 of them before 9am is.

Most "inbox zero" tools want you to unsubscribe. Which is fine, until you remember the reason you subscribed is still valid. Lenny is genuinely sharp. The Hustle does catch the trend three weeks early. Sarah's posts are worth a reply. The signal is real. The volume is the problem.

So the Distillery doesn't ask you to give up anything. It just sits between your subscriptions and your morning. Twenty-three emails become one page. The originals stay searchable. The two emails that actually need you are still at the top, where they were always meant to be.

We built it for ourselves first. Then for two founders. Now we offer it to anyone whose inbox has quietly become a part-time job.

Your inbox, distilled

It's 7:42am. Anna replied. You haven't found her email yet.

Same inbox the brief just showed you, but it's yours, and the prospect you've been chasing for a fortnight is buried under three LinkedIn digests and a Substack about pricing.

A short note about what you'd want watching is all we need to come back with a number and a setup window. The dashboard is on our domain. The brief runs every morning until you tell it not to.