Services + Products

Branding without the blah

Two ways to work with us. Pick the one that fits.

Hands-on branding services for businesses that want a creative partner, and self-serve AI playbooks for owners who want to do it themselves. No long-term contracts, no lock-ins, no mystery.

Branding Service

Name & Frame

Give your business a name people actually remember

Stuck on what to call your business? We take the guesswork out of brand naming. In just a couple of weeks, you walk away with a name, a tagline, and a starter brand kit that sets you apart from day one.

We don't do bland. We do names that stick in heads, spark conversations, and set you apart.

  • ✓3 to 5 name concepts with the thinking behind each
  • ✓A tagline that actually sells the vibe
  • ✓Domain and trademark sanity checks
  • ✓Starter brand kit (logo sketch, colours, type, vibe board)
  • ✓Delivered in 2 to 3 weeks
$50 – $950 depending on scope
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How it works

1
Discovery Call

We dig into your business, audience, and goals. 30 minutes, no commitment.

2
Concept Development

We create 3 to 5 name concepts with rationale, tagline options, and vibe direction.

3
Refinement

You pick your favourite. We polish it, check domains, and build the starter kit.

4
Delivery

Final files, brand guidelines, and everything you need to start showing up.

Typical turnaround: 2 to 3 weeks.

Branding Service

Brand Sprint

Your brand, done in weeks, not months

Forget the six-month agency marathons. A Brand Sprint is our shortcut to getting you market-ready without the fluff. Over two weeks, we co-create your brand foundations with just the essentials you actually need to launch and grow.

Fast, focused, and fun. You get a brand you're proud to put on everything, and a roadmap so it doesn't gather dust.

  • ✓A logo you're proud to slap on everything
  • ✓Style kit (colours, fonts, imagery rules, social templates)
  • ✓Messaging framework (how you talk about yourself without sounding boring)
  • ✓90-day action roadmap (what to do next so your brand doesn't gather dust)
  • ✓Website design and development included
  • ✓Delivered in 2 to 4 weeks
$2,500 – $3,500 depending on scope
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How it works

1
Workshop

We dig into your business, audience, competitors, and goals. Collaborative, not corporate.

2
Concept Development

Logo concepts, colour palettes, typography, imagery direction. Bold options, not safe ones.

3
Refinement + Build

Polishing the brand, building the website, writing the messaging.

4
Launch Kit

Final files, brand guidelines, website live, 90-day roadmap delivered.

Our most popular package. Typical turnaround: 2 to 4 weeks.

Monthly Creative

Idea Engine

Never run out of ideas again

Most small teams don't need an agency on payroll. They just need someone to keep their marketing brain switched on. Enter the Idea Engine.

Every month, we sit down, stir the pot, and deliver fresh campaign ideas, content hooks, and social scripts you can plug straight into your channels. Think of us as your on-demand creative department, without the overheads.

  • ✓3 to 5 fresh campaign ideas or content hooks per month
  • ✓Drafted social post scripts or ad copy snippets
  • ✓A "what's trending" spark for your channels
  • ✓AI-enabled templates and prompt libraries (optional)
  • ✓Cancel anytime, no lock-in
$2,500 – $3,500/mo cancel anytime
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Who this is for

Businesses that already have a brand but need a steady flow of creative fuel. You've got the channels and the audience; you just need fresh ideas to keep things moving.

Not sure if this is you? The discovery call is free and takes 15 minutes. No pitch, no pressure.

Let's talk →
AI Product

AI Playbooks

Agency-level results. DIY price. Done in under 2 hours.

Stop paying agencies $2,000 to $5,000 a month to do things you could do yourself in a couple of hours a week, if someone just showed you exactly how.

PlainBlack playbooks do that. Step by step. Tool by tool. In plain language. With AI that keeps the content current so it never goes stale.

  • ✓Personalised to your business name, location, services, and goals
  • ✓Embedded AI keeps every section current with one click
  • ✓Free tools only, no paid subscriptions required
  • ✓Interactive checklists with progress tracking
  • ✓Step-by-step DIY instructions, click or copy-paste only
  • ✓Setup in under 2 hours, maintainable in 1 to 2 hours per week
$99 one-off, no subscriptions
Browse Playbooks →

The math

A typical agency charges $2,000 to $5,000 per month for marketing strategy, content, and campaign management.

A PlainBlack playbook costs $99 once. It covers the same ground, personalised to your business, with AI that keeps it current.

That's 12 months of agency fees vs one afternoon with a playbook. You do the maths.

See available playbooks →
How We Compare

Agency vs PlainBlack Playbook

Here's what it looks like side by side. Same results, radically different cost and commitment.

Typical AgencyPlainBlack Playbook
Cost$2,000 to $5,000/month$99 one-off
Commitment6 to 12 month contractNone. It's yours forever.
PersonalisationGeneric strategy decksBuilt for your specific business
UpdatesWait for your account managerAI updates with one click
Tools RequiredTheir proprietary stackFree tools only
DependencyYou need them to keep goingFully self-sufficient after purchase
Setup Time4 to 8 weeks onboardingUnder 2 hours
Frequently Asked Questions

Services FAQ

Branding costs vary depending on the scope. Our Name and Frame package starts at ,500, the Brand Sprint starts at ,500, and the Idea Engine monthly retainer starts at ,500/month. AI Playbooks are 9, one-off.
A Brand Sprint typically takes 2 to 4 weeks from discovery call to final delivery. That includes logo, style kit, messaging framework, website, and your 90-day action roadmap.
Absolutely. The Name and Frame package can be scoped to just a logo and starter brand kit. Get in touch and we'll figure out what you actually need.
Our branding services (Name and Frame, Brand Sprint, Idea Engine) are hands-on: we work with you to create your brand. AI Playbooks are self-serve: you buy a personalised, interactive document and follow the system yourself. Both deliver agency-level results; the difference is who does the work.
Yes. We work with clients across AU, NZ, the US, and beyond. Zoom and Teams are our comfort zone. AI Playbooks are available to anyone, anywhere.
For branding services, yes. We offer retainer options and ongoing creative support through the Idea Engine. For playbooks, the product is fully self-contained after purchase. No ongoing support needed, and no ongoing cost.

Ready to get started?

Book a free discovery call or grab a playbook and start today.

Talk to us → Browse Playbooks