There are so many social media “gurus” out there in the magical world of online marketing. Unfortunately most of them are full of piss and vinegar. How can you tell if your self-professed social media guru is full of shite? They use the word “Algorithm” a lot. They sprinkle “algorithm” into their explanations like candy falling from a Pinata. Which is an apt simile as at times you may want to hit them with a blunt object.

Sometimes you meet a client who just ticks all the boxes. Passionate about their craft, kind beyond belief, and just trying to work out how they can share their gift with an ever changing world. Let me tell you a story…

Most businesses look at a chatbot as a small, point solution to help improve one area, such as customer support, bookings or sales. However, big businesses, or small ones that think big, are looking at bots to change much more of the organisational culture and drive efficiency.