Some roof leads are worth quoting. Some need more detail. Some are just unpaid admin with a phone number attached.
Bradley Roofing does proper roofing work across the Bay of Plenty. That means leaks, repairs, re-screws, roof replacements, new metal roofs, skylights, cladding, and the jobs that actually deserve a proper quote.
What they do not need is every half-baked enquiry going straight to the same contact form.
The worst lead is the one you paid for, chased, priced, followed up, and never had a chance of winning.
That is not marketing. That is setting fire to time and money.
"More leads are not better if half of them are bullshit." (Especially if Google, Meta, Builderscrack, Hipages, Oneflare, NoCowboys, or any other lead source clipped the ticket on the way in.)
The fix is not more enquiries. The fix is fewer wrong ones reaching the inbox.
This filter checks whether a roofing enquiry looks quote-ready, needs more detail, or should be redirected before it wastes time.
Run the numbers on a roofer fielding 10 quote requests a week, where 4 are poor-fit.
And that is before counting the money spent to generate those leads.
If a lead costs money to get, then every bad-fit quote request hits twice. First in ad spend. Then in time. That is a shit deal.
Three jobs. None of them complicated.
The filter asks the questions a roofer would normally ask after the enquiry lands.
It checks service type, budget, urgency, location, photos, and intent.
Good-fit leads get the CTA. Maybe-fit leads get asked for detail. Bad-fit leads get redirected.
The point is not to make the form longer. The point is to stop the wrong people reaching the same finish line as the right ones.
That matters because a filter is only useful when it knows what the business actually does.
A roofer should not qualify a roof replacement the same way they qualify a minor maintenance enquiry.
A Bay of Plenty job should not be treated the same as an out-of-area job.
A ready-to-book leak should not be treated the same as someone "just seeing what it costs".
Answer a few quick questions and we will tell you whether a quote-fit filter is worth building for your business. No hype. No complexity. No subscription. If it makes sense, we quote the build properly.
No. It sits before the contact form so the right people get through and the wrong people get redirected.
Not necessarily. The smartest version is usually rules-based first. AI can help with copy and routing later, but the value is the decision logic.
Yes. Roofing is the use case. The same logic works for plumbers, sparkies, HVAC, builders, landscapers, decks and fences, and other quote-heavy trades.
Because not every enquiry deserves a quote. If someone has no budget, no urgency, no details, and no real intent, sending them to the inbox just creates work.
They can be sent to a checklist, price guide, explainer page, or "come back when ready" step.
Five questions. Then we tell you whether building one of these makes sense for the way your business runs today.
