Free brand spark

Three brand directions in under a minute.

Tell us about your business in seven quick answers. Our AI brand director will spark three distinct directions: name ideas, taglines, voice, and a colour mood for each one.

Free No signup Yours to keep
Step 1 of 7

What's the working name or your business idea?

If you don't have one yet, just describe what the business does in a couple of words. We'll work from there.

Step 2 of 7

In one sentence, what does it actually do?

Plain language. As if you're explaining it to a mate at the pub.

Step 3 of 7

Who's it for?

Be specific. Office managers? Tradies? Founders running solo? Vague answers get vague results.

Step 4 of 7

What feeling should it have?

Pick up to three.

Step 5 of 7

What's it not?

Just as important as what it is. Helps us avoid the obvious traps.

Step 6 of 7

Are there brands you secretly admire?

Anywhere is fair game. Cafes, software, banks, footy clubs. Tells us what level of polish you're aiming for.

Step 7 of 7

Where are you starting from?

Pick one.

Sparking your three directions...

Plain talk, no padding. About 20 to 30 seconds.

Three directions for your business

Three distinct angles. Pick the one that feels closest, or use them as friction to find the one that's actually right.

Want one of these polished into a real brand?

This is a spark, not a finished brand. Our Name & Frame package starts at $950 and turns one direction into a logo, palette, type system, and starter kit. Or grab the AI Branding Playbook if you'd rather DIY it.